The crux of the problem is that book publishing is a returnable industry. That means that say Big Chain Store (BCS) agrees to stock a book that my company publishes. They buy 100 copies at, say, $1 a piece (to be easy). They give me $100; I send them the books. Two months later, they didn't sell any, so they send them back. I have to give them $100.Moonrat suggests that those of us who love books fight back...and buy more books. Buy 'em for your friends and family!
Keep in mind a couple of things about this system that don't work in the publisher's favor:
1) Shipping costs. Books are heavy.
2) Production fees incurred by the publisher (because, unfortunately, we can't return the books to the printer).
3) Inflation. Haha.
Well, it's not like I need much (any?) encouragement; I'd come home with three new books in my shopping rucksack yesterday before even reading this post. But here's a follow-up suggestion: why not make October "Buy More Books!" month? It's too late for this year, but beginning next year, we could all make it a point to do our holiday shopping early.
Buy a book. The publishing industry you save may be your own.